When the obvious isn't obvious. Businessman covered with memos on white background

When the obvious isn’t obvious

Sometimes the obvious isn’t obvious. Last week I dropped into my regular City centre Farmers Market and, on seeing a laden bread stall, impulsively decided that I needed some sourdough. ‘If this is tasty, I’ll look out for some more from these people‘ I thought, and I looked to see who they were. However, they were committing the three deadly Marketing sins: Continue reading “When the obvious isn’t obvious”


Many retail owners tell me that customers just aren’t buying anything, that they are browsing around and walking out empty handed.

So what does that mean? That the customer didn’t see anything they liked? That they were just looking with no intention of buying? That they were penniless, bored and had nothing better to do but stroll around random outlets? Continue reading “FLIRT WITH YOUR CUSTOMERS”