When the obvious isn't obvious. Businessman covered with memos on white background

When the obvious isn’t obvious

Sometimes the obvious isn’t obvious. Last week I dropped into my regular City centre Farmers Market and, on seeing a laden bread stall, impulsively decided that I needed some sourdough. ‘If this is tasty, I’ll look out for some more from these people‘ I thought, and I looked to see who they were. However, they were committing the three deadly Marketing sins:

  1. They had NO SIGNAGE, banners, boards, labels or anything displaying their company name (let alone where they were from).
  2. They offered no information as to what the varieties of breads were or why they might be special
  3. They gave no reference as to where I may find them outside the Farmers Market, at other venues or outlets, or takeaway contact details.

And when I asked for info of the above, the reply I received was ‘We’ve been at this market for 18 months, everyone knows who we are!’

Ney, I jest not. And I still don’t know who they are, even though the bread was delicious. Let’s hope I don’t mistake them for a company I do know who might then benefit from my recommendation.

Yes, this does happen – no matter how small your business, even if you just want word-of-mouth people will need to know who you are, so please MAKE IT OBVIOUS !!!

Marketing doesn’t need to be complicated.


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