Does a business really need a website?

Does a business really need a website?

Does a business really need a website? It’s a question I’ve begun to ask myself, and other consumers, more frequently as I watch the rise in social media platforms being used for business information promotion.

One of my companies is a signposting portal that promotes great visitor destinations including events and foodie locations. We have links directly back to the Members’ websites, so that they get the direct enquiries and can also track how their marketing with us is performing. But more and more businesses are not operating with a website and want us to signpost to their Facebook page.

They include hairdressers, food & drink retailers, restaurants, events, activities and others.

Continue reading “Does a business really need a website?”

When the obvious isn't obvious. Businessman covered with memos on white background

When the obvious isn’t obvious

Sometimes the obvious isn’t obvious. Last week I dropped into my regular City centre Farmers Market and, on seeing a laden bread stall, impulsively decided that I needed some sourdough. ‘If this is tasty, I’ll look out for some more from these people‘ I thought, and I looked to see who they were. However, they were committing the three deadly Marketing sins: Continue reading “When the obvious isn’t obvious”

Advertising says nothing

Why Advertising Doesn’t Work

How many times have you been contacted by an enthusiastic (even a not-so-enthusiastic) advertising sales exec pitching a completely random online or printed medium to you at a rock bottom ‘buy it now’ price?

They might even tell you that they saw your advert somewhere and you’re thinking ‘The only response I’ve had to that is other sales people ringing me to buy more advertising!’ Continue reading “Why Advertising Doesn’t Work”

FLIRT WITH YOUR CUSTOMERS

Many retail owners tell me that customers just aren’t buying anything, that they are browsing around and walking out empty handed.

So what does that mean? That the customer didn’t see anything they liked? That they were just looking with no intention of buying? That they were penniless, bored and had nothing better to do but stroll around random outlets? Continue reading “FLIRT WITH YOUR CUSTOMERS”