Does a business really need a website? It’s a question I’ve begun to ask myself, and other consumers, more frequently as I watch the rise in social media platforms being used for business information promotion.
One of my companies is a signposting portal that promotes great visitor destinations including events and foodie locations. We have links directly back to the Members’ websites, so that they get the direct enquiries and can also track how their marketing with us is performing. But more and more businesses are not operating with a website and want us to signpost to their Facebook page.
They include hairdressers, food & drink retailers, restaurants, events, activities and others.